The ScaleUp Playbook

The ScaleUp Playbook is not the same as the startup playbook and it’s not the same as a scaled enterprise playbook.   The ScaleUp Stage is Unique.  See ‘What is a ScaleUp’ for additional details.   

The ScaleUp Playbook should be unique for every ScaleUp to create sustained high-growth and profit.    

The challenge for every ScaleUp C-Suite is to define the Playbook as they go and learn to adapt quickly while executing against a strategy that will achieve the vision.  The ScaleUp Playbook is dynamic and it evolves as your company scales.   

The four core elements of a ScaleUp Playbook are: 

    1. A Documented and Communicated Vision
    2. A Strategy that clearly maps a path to achieve the Vision 
    3. Clear Financial Targets that are shared by all Stakeholders 
    4. A foundation of data-driven operations to map progress and maintain the strategy ‘real-time’