The ScaleUp Playbook is not the same as the startup playbook and it’s not the same as a scaled enterprise playbook. The ScaleUp Stage is Unique. See ‘What is a ScaleUp’ for additional details.
The ScaleUp Playbook should be unique for every ScaleUp to create sustained high-growth and profit.
The challenge for every ScaleUp C-Suite is to define the Playbook as they go and learn to adapt quickly while executing against a strategy that will achieve the vision. The ScaleUp Playbook is dynamic and it evolves as your company scales.
The four core elements of a ScaleUp Playbook are:
- A Documented and Communicated Vision
- A Strategy that clearly maps a path to achieve the Vision
- Clear Financial Targets that are shared by all Stakeholders
- A foundation of data-driven operations to map progress and maintain the strategy ‘real-time’