The Fundamentals of a Networking Email

Exec Influencer|ScaleUps

Many think email is a productivity tool that is primarily used to quickly exchange information. We are here to tell you that email networking is a powerful tool that you can leverage in many different avenues.

If you want to quickly grow your network and deepen external connections, email introductions play a key factor. We are providing the necessary building blocks to create a thoughtful and effective introductory networking email template and examples.

Subject 

Introduction Full Name (Title, Company) <<>> Full name (Title, Company)

Pro tip

When naming each person make sure to provide a link to their LinkedIn profile.

The Framework

First Names of Individuals Side by Side –

This is a virtual network connection, as I think the two of you would benefit from connecting with one another.

<First Individual – First Name>,

  • Reference how you met
  • Something interesting about them (Especially if relevant to potential work)
  • Why the connection has been beneficial to you
  • Their role and maybe something they are working on
  • Example –
    • I met <Name>  at a small dinner party hosted by <Name of event and Date> I was fascinated to learn that <Name>  specialized in <Blank>.    <He/She> has also written a <Blank and provide external link>, that I found interesting, based on research over years/other reason. I was impressed with their style and knew that I wanted to connect with him/her post that dinner.  <He/she> was someone that I wanted in my circle.

<Second Individual – First name>

  • Reference how you met
  • Something interesting about them (Especially if relevant to potential work)
  • Why the connection has been beneficial to you
  • Their role and maybe something they are working on
  • Example –
    • <Name>, I met <Name> virtually/in person 2 years ago. <Name> is the <Title and Company>, a company that specializes or is known for XYZ.   I admire his/her passion. I believe he/she needs your/would benefit from your <XYZ/abilities/book/work/company>\

 

My ideal would be for <BLANK>

Examples-

  • The three of us to connect, as that may prove difficult, feel free to connect directly – as I think that <Company> would be a big help to <Company> in different ways.
  • The two of you to connect as I believe there is a benefit to gain from the collaboration of ideas.

I will leave it to the two of you to connect directly and (we can/you can) take it from there.

End with personalized Signature

Feeling a bit overwhelmed at the prospect of networking and introduction emails? Don’t just take our advice for it. Shelley Perry explains why this is such an important approach – Offering Engaging Insights Should be Part of your Networking Investment.

Looking for more writing help and content creation hacks? Recommend reading – Expert Advice for Creating ScaleUp Content

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